Chapter 394
Chapter 394
The ambitious goal of the New Year's Eve Gala being in the top 6 in terms of viewership is a goal that Zhang Qi, the director of Lucheng TV Station, has only dreamed of since Ning Buzhi joined.
Take last year's local TV station's New Year's Eve Gala as an example. The ratings of his Lucheng TV station's gala only accounted for 0.33% of the local market share in Lucheng, and it was only the third place among local TV stations.
One week after the New Year's Eve, the exposure of the concert on the entire network only exceeded 2.47 million, the number of topic readings reached 170,000, and the number of reposts, comments and likes barely exceeded 1,700. This is still the best report card of Lucheng TV Station's New Year's Eve concert in history.
Not to mention putting the data on the whole country and competing with major TV stations for the national share of viewership.
His goal of the top 6 in the ratings was achieved by Kyoto Satellite TV with a national share of 0.18% last year.
Lucheng TV Station didn't even have a chance to stand out last year. Like countless local TV stations, it held a New Year's Eve Gala without any splashes.
The ratings of the gala were low, and the TV station received very few sponsorships from brand sponsors.
Before Zhang Qi took over Lucheng TV, the TV station was like a stagnant pool of water.
After several years of operation, it now has a slight presence in local TV stations, but not much, with only one or two local brands willing to reluctantly provide sponsorship.
Even though the news of this year's New Year's Eve gala was released in advance, with the participation of the famous songwriter Ning Buzhi and several popular singers, Ning Buzhi, who has made the entire network depressed, has made brands dare not easily sponsor.
After all, his main theme is depression, and what the New Year's Eve gala needs is enthusiasm and cheers.
No one wants to spend the New Year crying and feeling sad on New Year's Eve.
When Zhang Qi invited Li Shuo to join the Lucheng New Year's Eve gala, he also had a large part of the mentality of trying his best to save the situation.
However, after receiving the five songs written by Ning Buzhi, his goal of making a splash in the New Year's Eve party immediately changed, and he was confident that he could win the 0.11 ratings of this year's New Year's Eve party nationwide and get the top 6 rankings!
Although it is only the top 6, it is already a huge challenging goal for Zhang Qi.
In his eyes, Ning Buzhi's five songs are very good, but the market is the most difficult to predict.
Otherwise, it would be impossible for so many senior singers to release new songs with confidence every year, but end up with a dismal failure.
Ning Buzhi's depressive songs are all divine songs, but Zhang Qi does not dare to guarantee that the market will pay for this style of songs.
Of course, the participation of well-known singers and songwriters such as Ning Buzhi and Jiang Yaohuo still has a considerable influence on Lucheng TV.
Take this year's New Year's Eve party as an example. Compared with last year, there are several more small domestic brands with some reputation joining in.
The most powerful one among them is a newly established skincare cosmetics company under the Baishi Group, Queen.
Although this company was established not long ago, it seems that it has already negotiated with the beautiful star Bai Muge for endorsement.
According to the inside information he knows, Bai Muge has already finished filming the endorsement advertisement of the company.
Logically speaking, with the other party's strength, they can invite a female star like Bai Muge to endorse, and it is a company brand under the Baishi Group. Even if they sponsor the already famous TV stations, it will be effortless.
Unexpectedly, they chose to sponsor their Lucheng TV station.
Perhaps the president of this cosmetics company is a loyal fan of Ning Buzhi.
The director of Lucheng TV station has never met the legendary third young master of the Bai family.
This third young master manages several companies under his command, and the cooperation contract between Queen and them was signed by the operations manager beside the third young master.
At the outdoor rehearsal stage of the TV station, Zhang Qi was watching the rehearsal effect in the audience. Seeing that the placement of the billboard of the Queen skin care products was a little inconspicuous, he said to the director Du Jiapeng beside him: "Move this billboard a little more to the center. This is the biggest sponsor of our TV station's evening party this year, and the billboard must be conspicuous."
Du Jiapeng actually had this idea. Zhang Qi just proposed it, and he said: "Yes, I am also preparing to tell the planner that not only should the billboard be placed in the center, but it is also better to add some brand projects to the evening party to deepen the impression of the brand on the audience and effectively promote it."
However, Du Jiapeng still needs to think about how to add some projects that will not affect the progress of the program.
Zhang Qi looked at Du Jiapeng with appreciation and smiled: "Director Du's idea is very good. This year, the TV station has you and Ning Buzhi joining, and I believe it will shine more than in previous years."
"Zhang Tai, you are too kind."
Du Jiapeng smiled modestly.
Although he thinks he is very good at directing programs, but compared with Li Shuo, it is still far behind.
Du Jiapeng was quite sorry that Huo Le was busy writing a book and had no time. Otherwise, if he could come to Lucheng TV Station to help and give some advice, this year's Lucheng TV Station New Year's Eve concert might be able to directly enter the top three.
Du Jiapeng believed that Huo Le must be an excellent director who is more professional than him.
Du Jiapeng did not take it to heart that the director invited Ning Buzhi, the lyricist and composer who made the whole network depressed, to watch the rehearsal today.
As the saying goes, different trades are like different mountains. Huo Le, a writer, can accurately explore the program effect, which is already a very unique existence.
Du Jiapeng did not think that there could be anyone else who could have the talent of Li Shuo.
Even a musical genius like Ning Buzhi could only make some professional suggestions on music and dance today.
He might not accept it, after all, different trades are like different mountains.
"Zhang Tai, Director Du."
At this time, a familiar female voice suddenly came.
It was the front desk staff of the TV station, who was walking towards the audience with Li Shuo.
When approaching Zhang Qi and Du Jiapeng, he took the initiative to say hello.
The first person who turned around when the two heard the voice was the station director Zhang Qi who had been waiting for a while.
Although Zhang Qi had a song collaboration with Ning Buzhi and signed a contract for five songs, all of them were completed online.
Today was the first time I met Ning Buzhi in person.
Like thousands of netizens before, he thought that the person who could write so many emotionally strong songs must be a middle-aged man who had experienced many hardships.
At the first sight of Li Shuo, he was stunned for a moment, then doubted, and finally, after the other party made eye contact with him, he smiled slightly on his face and walked in a firm direction, which completely confirmed that this young and handsome man was really the Ning Buzhi who depressed the entire network!
His face did not look like he had experienced many hardships at all, and it was clear that he had a happy and smooth life.
Zhang Qi was stunned for a long time, and only came back to his senses after Li Shuo approached: "Hello, Teacher Ning Buzhi."
He just greeted him, and then suddenly changed his words and corrected himself: "No, I'm seeing you in person now, so I should call you Teacher Li Shuo."
Du Jiapeng, who was originally staring at the important part of the stage, was stunned: "Huh? Li Shuo?"
……
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